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Finding Your Market

Probably more often then not, it’s easier to create a high quality product, art work in this matter, but the hard part comes in finding your clients for it.
In today’s world overloaded with choices and possibilities, finding your market becomes harder and harder and takes a lot of work, perseverance, honesty and time to succeed…and I definitely can’t say, we’re there, yet.
After decades of dreaming and focusing, years of planning, in September 2015, we softly opened the doors to our first “brick and mortar” private Fine Art Photographic Gallery in Whataroa, on the West Coast of the South Island in New Zealand. Located just on the border of the Westland Tai Poutini National Park / UNESCO World Heritage Area, the public grand opening of Petr Hlavacek Gallery in Whataroa, West Coast, NZ followed in March 2016.

Petr Hlavacek Gallery in Whataroa, West Coast, NZ

Petr Hlavacek Gallery in Whataroa, West Coast, NZ


We created our gallery with a different concept though, as we chose to avoid the bigger foot traffic one can get in towns and cities. Instead, and to differentiate from masses, we chose to create this unique concept I refer to as, “a destination gallery”, focusing on a distinguished visitor, rather then quantity. This is not a new concept though, there are many galleries around the world established like this, but here in New Zealand, I suspect, our gallery might be one of two or three in the country.
The biggest benefits of this luxury concept are that visitors, especially those who wish to stay “under radar”, can have an intimate private gallery viewing without interruption, with me, as an author, at hand anytime.
The biggest challenge, however, remains how to ensure our visibility to these visitors, just the same as any luxury boutique resort or B&B tucked away from main touristy areas are facing.

Twilight at Gillespies Beach with moon rising over Fox Glacier and next to Mt. Tasman (left) 3497m and Mt. Cook (right) 3724m, two highest New Zealand mountains, Westland National Park, West Coast, World Heritage Area, New Zealand

Twilight at Gillespies Beach with moon rising over Fox Glacier and next to Mt. Tasman (left) 3497m and Mt. Cook (right) 3724m, two highest New Zealand mountains, Westland National Park, West Coast, World Heritage Area, New Zealand

New Zealand is a small country in the furthest corner of the Planet but it’s strength and beauty lies exactly in this reality, being tucked away from the rest of the world, being this exclusive location. And it is this fact, which I think is in today’s globalised world highly appreciated and desired.
One of the channels distinguished visitors wanting to experience New Zealand is via private agencies, which are able to custom tailor, deliver and satisfy any exclusive wishes their clients may have.

I’m thrilled to announce that Petr Hlavacek Gallery fitted with its format, high quality and uniqueness to “Black Label Experience”.
“Black Label” is New Zealand’s premier luxury travel agency, enabling a discerning visitor an exclusive, luxury experience in visiting New Zealand; and we’re delighted to embark with Black Label on a very exciting journey ahead.
With our gallery’s unique, secluded setting, we provide Black Label’s distinguished clientele privacy and exclusive experience in intimate gallery viewing, along with private, custom tailored itineraries of exclusive photography tours or workshops.

Petr Hlavacek Gallery in Whataroa, West Coast, NZ

Petr Hlavacek Gallery in Whataroa, West Coast, NZ

The secret behind Black Label Experience is “The Secret Black Book”. This is a valued compilation of trusted individuals and providers of unique and exclusive experiences, and with whom Black Label can collaborate with to exceed their valued, high end, VIP clients’ expectations.

As excited as we are, so pleased was Black Label with our connections, that its managing director Tania Stoyanof wrote a blog about it.

This is the BLOG about our link with Black Label.

Smoothwater River near Jackson Bay at dawn, South Westland, West Coast, UNESCO World Heritage Area, New Zealand

Smoothwater River near Jackson Bay at dawn, South Westland, West Coast, UNESCO World Heritage Area, New Zealand

One can only imagine our delight to be included in this exclusive list of “The Secret Black Book”.

For more information about Black Label and Petr Hlavacek Gallery, please email us at: info@nzicescapes.com

Sunset over Southern Alps and Franz Josef Glacier, New Zealand

Vast area of Geikie Snowfield of upper parts of Franz Josef Glacier during setting sun with Mt. Tasman and Aoraki, Mount Cook dominating skyline, Westland Tai Poutini National Park, West Coast, UNESCO World Heritage Area, New Zealand, NZ

Vast area of Geikie Snowfield of upper parts of Franz Josef Glacier during setting sun with Mt. Tasman and Aoraki, Mount Cook dominating skyline, Westland Tai Poutini National Park, West Coast, UNESCO World Heritage Area, New Zealand, NZ

Perhaps everyone knows how glaciers work…a lot of snow (and I mean a lot of it, up to 50m to gain a compressing weight of its own) compacting into the ice with gravity pulling this mass down the hill. It may however be a bit harder for everyone to imagine the scale of the area where all this compacting happens.
Franz Josef Glacier is one of the smaller glaciers by world standards but quite a sizeable chunk of ice in New Zealand landscape.
On this photograph I’ve been hoping to show the vastness of the upper parts of this currently about 10km long glacier. With 2 highest peaks of the New Zealand’s Southern Alps dominating the background – Mount Tasman on far top left 3,497m and highest mountain Aoraki/Mount Cook 3,724m next to it on right, the vastness of the Geikie and Davis Snowfields of the Franz Josef Glacier is quite apparent.
This wonderful scene has been photographed just as the sun was dipping over the horizon of the Tasman Sea on right and I love the beautiful light bouncing over about 30 square km large NEVE in wonderful hues of purple, pink and orange. Hope you enjoy this image, too. Thank you.

Winter Photo Tour in New Zealand

Sunset over Main Divide with Centennial Hut perched on ridge in centre atop of Franz Josef Glacier, Westland National Park, West Coast, Westland Tai Poutini National Park, World Heritage Area, New Zealand

Sunset over Main Divide with Centennial Hut perched on ridge in centre atop of Franz Josef Glacier, Westland National Park, West Coast, Westland Tai Poutini National Park, World Heritage Area, New Zealand

Throughout the year, we have several itineraries of our photo workshops and tours but we were thinking about adding one more special winter version to our selection.
This new itinerary is almost identical with our 15 day South Island tour but we added a new, super location to it – one night will be spent in the high altitude mountaineering hut in The Southern Alps of the South Island in New Zealand.

The hut sits atop of the Franz Josef or Fox Glaciers, (depending on weather conditions we chose the best option), and we will have our private, professional mountaineering guide to guide us in this spectacular environment.
This combination will enable us to fully concentrate on photography, capturing images from areas usually accessible only to the skilled mountaineers. The scenery is going to be utterly breathtaking with 360 views and vistas reaching far into the Tasman Sea on horizon. We’ll be photographing spectacular West Coast sunset over the Tasman Sea from around 2800m above sea level, right under the Main Alpine Divide, as well as the sun rising from behind the following morning.

This adventure is scheduled for the 4 August until 18 August 2016 and I can’t wait to taking you into some of the most spectacular location on our planet.

For the full itinerary, please visit our website – nzicescapes.com

Beautiful pastel colours of sunset above Franz Josef Glacier photographed from Centennial Hut with Tasman Sea visible on horizon. Tusk Rocks in foreground, Chamberlin Snowfield right, Agassiz Glacier left, Westland National Park, West Coast, World Heritage Area, New Zealand

Beautiful pastel colours of sunset above Franz Josef Glacier photographed from Centennial Hut with Tasman Sea visible on horizon. Tusk Rocks in foreground, Chamberlin Snowfield right, Agassiz Glacier left, Westland National Park, West Coast, World Heritage Area, New Zealand

Deep crevasses in upper parts of Franz Josef Glacier, Westland Tai Poutini National Park, West Coast, UNESCO Wolrd Heritage Area, New Zealand, NZ

Deep crevasses in upper parts of Franz Josef Glacier, Westland Tai Poutini National Park, West Coast, UNESCO Wolrd Heritage Area, New Zealand, NZ

Views down Franz Josef Glacier from above Centenial Hut with Tasman Sea in distance, Westland Tai Poutini National Park, West Coast, UNESCO World Heritage Area, New Zealand, NZ

Views down Franz Josef Glacier from above Centenial Hut with Tasman Sea in distance, Westland Tai Poutini National Park, West Coast, UNESCO World Heritage Area, New Zealand, NZ

Fina Art Photography Gallery in New Zealand

Dear friends and supporters of NZICESCAPES IMAGES.
Today, we have some significant, milestone news to announce – finally and in short;
WE HAVE OPENED OUR FIRST EVER “BRICK AND MORTAR” PHOTOGRAPHIC GALLERY.

Petr Hlavacek Gallery

Petr Hlavacek Gallery on the West Coast of the Southern Alps in New Zealand

This is so called “soft opening” as we have a lot of landscaping work to do before we’d like to make the official public opening sometime toward the end of this year.
And because the prints are up on the walls, the road signage is erected, coffee machine and we are ready, we think why not to open the doors to visitors for viewing now.
Our gallery is located in quiet, secluded, private setting among native trees, right at the foothills of the Southern Alps, 2km north of a small village of Whataroa on the West Coast of the South Island in New Zealand – only 20 min drive from Franz Josef Glacier.
There is 20 fine art collectable New Zealand landscapes photographs, framed and mounted under the museum, non-reflective glass on display in the gallery. All photographs are in Limited Editions and are for sale.
Simultaneously, we have updated, gave it a facelift and last week launched our website with brand new pages purely for – the gallery and prints
This is a very significant step for us, as we have realized our long term goal we’ve been dreaming about since many years ago.
It is hard to put on paper how excited, trilled and happy with this project we are and how delighted my partner Kristina and myself will be when we could welcome you in our gallery.
Thank you!

Photo Workshops and Tours in New Zealand

Last 12 months has been very busy for us. We’ve completed several photography workshops and tours, guiding our clients through some of the most remote and wild locations New Zealand has on offer.
Generally, we offer 4 pre-organized itineraries but often, we build individually One on One plans for our clients to suit their schedules. Our trips vary in duration but 15 days South Island Sojourn trip, where we visit 6 National Parks of New Zealand in its South Island, seems to be the most popular option. We travel comfortably in 4WD vehicles, aiming to photograph every sunrise and sunset if the weather permits us. The weather can play bit of a role here in New Zealand so be prepared for some dramatic lighting conditions which is exactly what a great photograph needs.
New Zealand is extremely scenic and has proven million times to be one of the best, with great photography locations packed corner of the planet. UNESCO World Heritage Status assigned to large and expansive parts of the South Island certainly confirms that…and we spend most of our times on our trips in exactly these places. So if your feet are getting a bit itchy and camera dusty, perhaps it’s a good time to pull out a map and start exploring. For more informations on our photography tours and workshops, don’t hesitate visiting our website – nzicescapes.com

Below, please enjoy few photographs and snaps of our clients on locations we visit.
Thank you and we look forward to welcoming some of you on one of our photography adventure.

Sunrise at Lake Matheson with reflections of Mt. Cook and Mt. Tasman, Westland National Park, West Coast, World Heritage Area, New Zealand

Sunrise at Lake Matheson with reflections of Mt. Cook and Mt. Tasman, Westland National Park, West Coast, UNESCO World Heritage Area, New Zealand

Icebergs and ice debris on Hooker Lake with reflections of Aoraki Mount Cook sunrise, Aoraki Mtount Cook National Park, Mackenzie Country, World Heritage Area, New Zealand

Sun falling behind horizon of the Tasman Sea. Watched from overnight Milford Sound boat cruise in Milford Sound, Fiordland National Park, UNESCO World Heritage Area, New Zealand

Sun falling behind horizon of the Tasman Sea. Watched from overnight Milford Sound boat cruise in Milford Sound, Fiordland National Park, UNESCO World Heritage Area, New Zealand

Native rainforest and tree ferns on the West Coast in Oparara Valley near Karamea, Kahurangi National Park, New Zealand

Native rainforest and tree ferns on the West Coast in Oparara Valley near Karamea, Kahurangi National Park, New Zealand

Looking towards Humboldt Mountains and Mount Aspiring National Park near Glenorchy, UNESCO World Heritage Area, New Zealand

Looking towards Humboldt Mountains and Mount Aspiring National Park near Glenorchy, UNESCO World Heritage Area, New Zealand

Deep green-blue colours of Hokitika River Gorge, South Westland, New Zealand

Deep green-blue colours of Hokitika River Gorge, South Westland, New Zealand

Kahikatea forest in fog at sunrise at Lake Wahapo, West Coast, Westland National Park, UNESCO World Heritage Area, South Westland, New Zealand

Kahikatea forest in fog at sunrise at Lake Wahapo, West Coast, Westland National Park, UNESCO World Heritage Area, South Westland, New Zealand

Thank you and Enjoy!